Industry
Industrial Design / Packaging & Brand
Role
Designer, LKK Beijing
Year
2010s
Overview
What should the world’s most beautiful wine design look like? It should taste delicious, feel refined, and be genuinely playful. Often these qualities fight each other: deliciousness and taste, elegance and fun. TASTY sets out to unify these subtle, complex elements and express them in a simple form.
Design Intent
Ornament and minimalism are not adversaries — pushed to their extremes, both become beautiful. To be tasty, tastier, and tastiest.
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